Modelling the impacts of the “Bloomberg Terminal” from cradle to grave
Providing an excellent customer experience can sometimes require companies to go beyond their main area of expertise, even if that means new sustainability data to keep track of. News and media company Bloomberg does exactly this – it goes beyond its main service, providing information, and also provides its Bloomberg Professional customers with specific hardware to better keep track of this information. Historically, the “Bloomberg Terminal” was an actual terminal. Modern Bloomberg customer hardware consists of a specialised keyboard, a large flat-panel monitor and a biometric unit for easy sign-in. To better understand the impacts of this hardware and better monitor the development of future versions, Bloomberg asked PRé to do build a cradle-to-grave LCA model in SimaPro.
Getting the complete image with SimaPro
Earlier versions of the Bloomberg customer hardware had had LCAs done in 2010 and 2011. This new cradle-to-grave study was done in SimaPro, to model the impacts of all life cycle stages and provide access to data about six major impact categories. The result was that Bloomberg could compare the impacts of the previous and current hardware editions, showing that the current edition offers a solid CO2e reduction across life cycle stages.
Because the model uses highly transparent databases, it can be modified to represent any changes in Bloomberg’s supply chain. And because the model is parameterised, it is possible to quickly look at different scenarios.